PREVIEW:

Wouldn’t it be great if the creative side of the packaging development process could have access to an invisible engineer that could guide the process? Sound far-fetched? Perhaps, not.

“Creatives” excel in unleashing out-­‐of-­‐the-­‐box thinking. Their fresh ideas stimulate consumer appeal and brand popularity. Creatives feed on non-­conventional thought and market intelligence data to develop outstanding new concepts. However, wouldn’t it be great if those processes were aided by a virtual resource lurking in the background providing valuable guidance to help determine if design concepts can be turned into viable, manufacturing realities?

Read the full case study here.