PTI worked with fairlife® and its design firm, Kaleidoscope, in the development of two new bottle designs for the Core Power brands 11.5 and 52-ounce sizes. The main goal was to design a engineering-viable and producible bottle that stood out on the shelf versus its other commodity competition. PTI was brought in to validate the designs and provide feedback and collaboration on the bottle design to ensure that the design would be capable of being produced on high-speed, modern blow molding and filling equipment. Additionally, it had to withstand the rigors of secondary packaging and distribution.