22MayHave you ever developed a new package all the way to commercialization, only to find it fails to perform in the real world? These types of setbacks are common and costly. With new or light weighted package designs, the standard set of package specifications and test methods can lead to
4MayErgonomic function matters and helps sell product. When I asked my wife why she buys a particular brand of detergent or bleach the answer was not what I expected. I expected to hear that brand X is so much more effective than brand Y. Instead, she described how the handle
19AprThe need today is more creative package design. Gone are the days of an engineered container that brand owners design a colorful label and fight for prime space on store shelves. The need now is to create a brand image or shape that is iconic and distinguishable just by sight
