27JulThe old “pathway” of getting product from processors/manufacturers included a distribution channel that would deliver to the grocery/drug store or other retail outlet. The traditional secondary or tertiary package was the corrugated case or tray pack. Primary containers such as bottles were typically placed into partitioned shippers. Primary containers such as
25JulPREVIEW: Wouldn’t it be great if the creative side of the packaging development process could have access to an invisible engineer that could guide the process? Sound far-fetched? Perhaps, not. “Creatives” excel in unleashing out-‐of-‐the-‐box thinking. Their fresh ideas stimulate consumer appeal and brand popularity. Creatives feed on non-conventional thought
25JulPREVIEW: Objective Household cleaning agents and many salad dressings, mayonnaise, ketchup and condiments are often packaged in oval-shaped containers that dispense their contents by being squeezed. Download the full white paper here.
