Through budget cuts, new corporate management styles, a focus on other functions, mergers/acquisitions, and the like, many brand owners have been stripped of the internal knowledge/expertise to even know what to look for in selecting the right packaging materials to achieve commercialization objectives. Because they are almost solely focused on marketing functions, there are tremendous opportunities for suppliers to fill the knowledge gap. In order to create successful relationships with brand owners, today’s plastics suppliers should look for ways they can function as an extension of that company…a remotely located department, if you will.

Read more on Plastics Today here.