1440 Timberwolf Drive, PO Box 964, Holland, OH 43528-0964 USA | 1 (419) 867-5400 | Email Us

1440 Timberwolf Drive, PO Box 964, Holland, OH 43528-0964 USA
1 (419) 867-5400 | Email Us


When You Pass All The Tests But Still Fail

Have you ever developed a new package all the way to commercialization, only to find it fails to perform in the real world? These types of setbacks are common and costly....

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The Carbon Footprint of the Plastic Bottle

Opportunities for Brand Owners and Bottle Manufacturers to save energy and improve their sustainability profile. The innovation race towards the most sustainable products presents formidable challenges, as many performance indicators are based on fu...

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Ergonomic Function Matters and Helps Sell Product

Ergonomic function matters and helps sell product. When I asked my wife why she buys a particular brand of detergent or bleach the answer was not what I expected. I expected to hear that brand X is so much more effective than brand Y....

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Can Simulation Harness Creative Energy?

The need today is more creative package design. Gone are the days of an engineered container that brand owners design a colorful label and fight for prime space on store shelves. The need now is to create a brand image or shape that is iconic and dis...

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Structure is King!

Like many things, design tends to follow cycles. The pendulum swings from intricate and ornate to simple and sleek and back again. Simple and sleek is currently en vogue, thanks at least in part to the success of Apple® products. However, simple and...

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They Beat Us To It!

We’ve all been there, one of your competitors or a start-up company launched a new product that is creating a lot of buzz. It might be so novel that it opened a new product format within your industry. Even more frustrating is when you were working...

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PDM vs PLM Differences Explained

While both systems have their own unique purpose, they are essential in managing data and information related to designs/products. Successful companies manage these tools to make themselves more efficient....

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The Importance of Communication - Both Good and Bad

If you were asked to rate the importance of communication on a scale from 1 to 10, how would you respond...8...9...10? We all seem to know that communication is important. Yet it is one of the hardest techniques to master....

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Plan for Your Package's End of Life!

Today we see packaging becoming more innovative, displaying unique designs and using newly developed materials. But do those driving innovation consider where that package is headed when it completes the consumer cycle? How do consumers look at pac...

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Simulations Are Not Straight Forward

Linear and non-linear. You may have heard one or both of these terms before when having simulation work done. “We ran this simulation linear because...” That’s great, and they sound like they know what they are talking about, but what does that actua...

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